I was catching a connecting flight through Detroit Metro a few months ago. Sitting in the waiting area, I turned to the woman sitting next to me and asked the question that I ask frequently when I am traveling

We don’t need to be like Hamlet, brooding about this question. It is an easy one.
Yes, you must build a brand.
Whether you build a macro-brand or a micro-brand, you must build a brand.
Local or National? Consumer or Referral? General PI or Specialty? All good questions that should have been asked and answered a long time [...]

Here are the two most important lessons my parents taught me.
Dad – He told me that he was going to teach me how to fix or do anything with just one finger. He then got a yellow pages and showed me that I could look up any type of service in that book. Then he [...]

I’ve written about this before but it is worth revisiting. I toured all the internet vendor booths at the AAJ conference. I’ve yet to find any of them who use any third-party tools to protect against click fraud.
Here is what I mean. If you do any “Pay-per-Click” advertising online, probably 25-50% of the money you [...]