I recently was speaking with a law firm that is considering advertising on TV for the first time in their local market. They were asking for some advice. Here is a paraphrase of some of my remarks:
As you know, I am a huge fan of TV marketing as a way to grow a practice. I [...]

Quick: Explain why Memphis, Las Vegas, Louisville, Jacksonville and Birmingham were the five most saturated markets for attorney TV advertising in 2007.
Was it race? Age? Income? (Before you settle too quickly on race, check the racial composition of the city of Las Vegas or Louisville.)
Was it the favorable tort laws and courts [...]

I will be one of the speakers at the upcoming M&L Marketing Seminar in Idaho in July. The law firm of Hughes & Coleman out of Bowling Green hosts this seminar that has been running now for some years. Because all the firms in attendance share many of their own marketing ideas and strategies, there is