I keep sorting through the 2007 TV data to look for signs of how quickly the trends are developing.
Here’s one:
In 2002 there were eight TV markets where the top attorney TV advertiser was averaging over 200 TRPs (adults 25-54) a week on broadcast TV. Five years later, in 2007, there were 21 TV markets where [...]

I just got asked this question: How much of my TV marketing budget should I spend on creative?
When I say “creative” I mean the costs for producing the commmercials you will air.
Here’s the short answer: In many industries, TV advertisers will [...]

Someone asked me, “When you advertise on TV, what metrics do you get from your marketing partners and how often do you get them?”
This is a great question.
HOW OFTEN DO I GET TV REPORTS? – I expect to get a report [...]

One attorney sent me these questions:
How can I find out what my market share is in my market? How can I increase it?
Those are great questions. The first question, what is my market share, is a question that is standard in most other businesses. That is to say, other business [...]

Sometimes we are so focused on anticipating the next trend that we forget what is working best right now.
And what is working best right now, as far as mediums go, is TV.
Here are results for adults 25-54 from a survey of 1,246 people conducted just this January:
MORE HOURS PER WEEK This group is spending [...]

I just talked to one of my internet gurus – Jason. Here was his response to my questions about our internet vendors’ current obsession with SEO (search engine optimization).
If you hire one of your best vendors to do SEO, how much would he charge you? (I replied: about $8,000 per month.)
Alright, you spend $8,000 [...]

My last blog entry has generated more than the usual amount of responses. Here is one:
I think that your comments in your article are somewhat inaccurate, in my opinion. The question was specifically dealing with one vendor in the industry and [...]