I usually call the internet the “wild west” but I may start using a new methaphor – the “jungle.” Let me illustrate.
Last week, I was in a room full of about 40+ plaintiff’s attorneys from across the country. The discussion was the internet and how to determine the best internet vendors. The speaker suggested getting [...]

I’m picking up my March 31st entry, The Rich Get Richer in 2007 – Are You a Million Dollar Advertiser?
I left off at the list of attorney advertisers who, according to various sources, spent between $2-3 million last year on television. Here is the list:

NOTES: There are a couple of Las Vegas advertisers, Golightly and [...]

I have had several inquiries about my earlier entry regarding media dollar deflation. (March 13 – Why is No One Telling You About Media Dollar Deflation?)
I prepared a chart below to clarify the issues. Anyone who buys TV should pay careful attention. The cost of ignorance could be lost millions, decreased growth, [...]

I attended the Mass Torts Made Perfect in Las Vegas last week. All I can say is “wow!” Here are four signs from the conference that suggest events in the Plaintiff’s bar are moving at a faster pace than even I predicted:

Keith Givens announces at the opening bell the formation of an invitation-only trial lawyer [...]

I received a great response to my March 24 entry – Help Me Put an End to Bad Attorney Advertising. The email is from Mike Tyre, CEO of Guest Relations Marketing, based in Atlanta (www.guestrelationsmarketing.com). I have reprinted the email below:
You struck a chord about ads that build trust. I’m a veteran of the [...]