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Archive for March 2008

The Rich Get Richer in 2007 – Are You a Million Dollar Advertiser?

Mar 31st, 2008 | By Scott Trost | Category: General News

Some attorneys obsess over who has joined the Million Dollar Advocates Forum. Here is a Million Dollar club that may not tell you much about the attorney’s courtroom skills but will be a better indicator of law firm growth – the Million Dollar Attorney TV Advertising Spenders.
Guess how many law firms spent over $1 [...]



Even Priceline Has Been Bested

Mar 26th, 2008 | By Scott Trost | Category: General News

A quick followup to my last entry. I find it fascinating how innovation breeds more innovation. I recently found a website, www.biddingfortravel.com. that has a system in place to outsmart Priceline’s system and get even better hotel rates. I know it gets better rates because [...]



What William Shatner is Not Telling You About TV Advertising Buying

Mar 25th, 2008 | By Scott Trost | Category: General News

My remarks about new systems of buying TV advertising have generated some lively conversations. Here is a typical email:
I read with interest your entry about new systems of buying TV time that outperform most attorney advertisers by double or even triple. I have bought TV [...]



Announcing the Voices for Justice TV Project

Mar 24th, 2008 | By Scott Trost | Category: General News

I have been approached by a production company in LA to help put together a TV show called Voices for Justice.
Each show will feature stories from the case files of the Plaintiff’s bar.
The idea is to create a show similar [...]



My Video Manifesto

Mar 23rd, 2008 | By Scott Trost | Category: General News

I was interviewed recently (a dangerous proposition given my background) about the state of the Plaintiff’s Bar. This is my best shot at where we stand. Enjoy.