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Lead Stories

Pity Party or Hero’s Journey – Which Will You Choose?

Mar 4th, 2010 | By Scott Trost | Category: Lead Stories

This is a reprint from an article I wrote for the American Trial Lawyer Magazine. Enjoy!
Quick. What is the sound most plaintiff’s attorneys make when discussing medical malpractice tort reform?
Blah, blah, blah. Boo, hoo, hoo. Blah, blah, blah. Waaahhh, waaahhh, waaahhh.
Is anyone tired of this pity party? I know I am.
But, guess what I [...]



Top Dogs in 2009

Oct 23rd, 2009 | By Scott Trost | Category: Lead Stories, featured articles

Someone asked me for a list of firms whose growth is worthy of study. I’m sure I’ve missed a few but here is what I came up with on a first pass. Let me know who you think should be added.
I included some comments. Although some of the comments may be unfavorable, make no mistake [...]



Trouble in the Big Apple?

Oct 19th, 2009 | By Scott Trost | Category: General News, Lead Stories, Marketing News

Here’s a question for you.
Of the top 100 TV markets in the country, how many experienced a reduction of attorney TV advertising in the last five years?
How about seven. Just seven TV markets out of the top 100 saw a reduction in attorney advertising in the last five years. While the law firms in 93 [...]



SSD EXPLODES!

Oct 18th, 2009 | By Scott Trost | Category: General News, Lead Stories, Marketing News

Binder & Binder Ups TV Spending 170%. Binder and Binder, the firm that specializes in Social Security Disability cases, has put an advertising blitz on the national airways in 2008 and the first two quarters of 2009. The firm has long played second fiddle to Jim Sokolove for network cable advertising (i.e. advertising that is aired across



Atlanta is Burning!

Oct 1st, 2009 | By Scott Trost | Category: Lead Stories, Marketing News

The battle for Atlanta appears to have heated up the first quarter of 2008. Market leader Montlick upped his TV weight. Gary Martin Hays made a huge push to move into 2nd position on TV. John Morgan upped his TV weight considerably. Ken Nugent held firm but this was not enough to keep him from



When Will Your Market Pass the 200 TRP Threshold?

May 27th, 2008 | By Scott Trost | Category: General News, Lead Stories, featured articles

I keep sorting through the 2007 TV data to look for signs of how quickly the trends are developing.
Here’s one:
In 2002 there were eight TV markets where the top attorney TV advertiser was averaging over 200 TRPs (adults 25-54) a week on broadcast TV. Five years later, in 2007, there were 21 TV markets where [...]