Group Advertiser Dominates in the City of Angels
Here’s a question. Name me another city besides Los Angeles where the dominant TV legal advertiser is a group advertising effort…. in Spanish.
That’s right. Los Defensores, the brainchild of Walker Advertising founder Maryann Walker, has been the dominant #1 TV spender in the LA basin for several years. [...]

Someone asked me for a list of firms whose growth is worthy of study. I’m sure I’ve missed a few but here is what I came up with on a first pass. Let me know who you think should be added.
I included some comments. Although some of the comments may be unfavorable, make no mistake [...]

I was catching a connecting flight through Detroit Metro a few months ago. Sitting in the waiting area, I turned to the woman sitting next to me and asked the question that I ask frequently when I am traveling

We don’t need to be like Hamlet, brooding about this question. It is an easy one.
Yes, you must build a brand.
Whether you build a macro-brand or a micro-brand, you must build a brand.
Local or National? Consumer or Referral? General PI or Specialty? All good questions that should have been asked and answered a long time [...]

Yeah, right, and Alexander the Great was a lousy general.

There are few historical events that all historians agree on. But here is one: For twelve years, in the fourth century B.C., Alexander the Great kicked butt across most of the known world. He was only stopped when, at the Hyphasis River in India, [...]

I keep sorting through the 2007 TV data to look for signs of how quickly the trends are developing.
Here’s one:
In 2002 there were eight TV markets where the top attorney TV advertiser was averaging over 200 TRPs (adults 25-54) a week on broadcast TV. Five years later, in 2007, there were 21 TV markets where [...]