Here’s a question for you.
Of the top 100 TV markets in the country, how many experienced a reduction of attorney TV advertising in the last five years?
How about seven. Just seven TV markets out of the top 100 saw a reduction in attorney advertising in the last five years. While the law firms in 93 [...]

Binder & Binder Ups TV Spending 170%. Binder and Binder, the firm that specializes in Social Security Disability cases, has put an advertising blitz on the national airways in 2008 and the first two quarters of 2009. The firm has long played second fiddle to Jim Sokolove for network cable advertising (i.e. advertising that is aired across

I attended my first cj Leadership conference last week. This is an annual event for clients and friends of cj

cj is fast becoming not just one of the best legal advertising agencies in the country but one of the best advertising companies, legal or otherwise.

Quick: Explain why Memphis, Las Vegas, Louisville, Jacksonville and Birmingham were the five most saturated markets for attorney TV advertising in 2007.
Was it race? Age? Income? (Before you settle too quickly on race, check the racial composition of the city of Las Vegas or Louisville.)
Was it the favorable tort laws and courts [...]

I keep sorting through the 2007 TV data to look for signs of how quickly the trends are developing.
Here’s one:
In 2002 there were eight TV markets where the top attorney TV advertiser was averaging over 200 TRPs (adults 25-54) a week on broadcast TV. Five years later, in 2007, there were 21 TV markets where [...]

One attorney sent me these questions:
How can I find out what my market share is in my market? How can I increase it?
Those are great questions. The first question, what is my market share, is a question that is standard in most other businesses. That is to say, other business [...]

Sometimes we are so focused on anticipating the next trend that we forget what is working best right now.
And what is working best right now, as far as mediums go, is TV.
Here are results for adults 25-54 from a survey of 1,246 people conducted just this January:
MORE HOURS PER WEEK This group is spending [...]

My last blog entry has generated more than the usual amount of responses. Here is one:
I think that your comments in your article are somewhat inaccurate, in my opinion. The question was specifically dealing with one vendor in the industry and [...]

I usually call the internet the “wild west” but I may start using a new methaphor – the “jungle.” Let me illustrate.
Last week, I was in a room full of about 40+ plaintiff’s attorneys from across the country. The discussion was the internet and how to determine the best internet vendors. The speaker suggested getting [...]

I’m picking up my March 31st entry, The Rich Get Richer in 2007 – Are You a Million Dollar Advertiser?
I left off at the list of attorney advertisers who, according to various sources, spent between $2-3 million last year on television. Here is the list:

NOTES: There are a couple of Las Vegas advertisers, Golightly and [...]