Here’s a quick word of warning.
I’m a big fan of video on websites. There are all sorts of reasons to populate your website with video. But, as I am spending today reviewing attorney websites, I’m reminded how dreadful most attorney website videos are.
These videos are sure to send potential new clients scattering, screaming into the [...]

Remember Narcissus. He’s the guy who was so enamored with looking at his reflection in a stream that he perished looking at himself.
Athena was the Greek goddess of warfare and strategy, considered the wisest of the gods..
When it comes to TV advertising, most attorneys are more Narcissus than Athena.
These lawyers who end up advertising on [...]

People call John Morgan the 800lb. gorilla. And, he strikes fear in other attorneys when he enters their market. But what if John Morgan was good for business because his marketing dollars create what they call in the new car business, “turbulence”?

Here are the two most important lessons my parents taught me.
Dad – He told me that he was going to teach me how to fix or do anything with just one finger. He then got a yellow pages and showed me that I could look up any type of service in that book. Then he [...]

I’ve written about this before but it is worth revisiting. I toured all the internet vendor booths at the AAJ conference. I’ve yet to find any of them who use any third-party tools to protect against click fraud.
Here is what I mean. If you do any “Pay-per-Click” advertising online, probably 25-50% of the money you [...]

Here are some of my remarks I made during a speech I gave at the AAJ Conference in San Francisco last Sunday:

The last time I was in San Francisco was three years ago. I was sitting in the office of a well-respected plaintiff’s attorney who was listing off the top ten well-respected PI firms in [...]

Just got back from the AAJ Conference in San Francisco. One of the rumors going around was that a certain law firm was aggressively courting other firms at the conference.
I did not hear the pitch directly so don’t quote me but gist appears to be that this firm will take your advertising dollars, buy the [...]

I just received an email from a vendor who “rents” vanity telephone numbers from market to market. I am a big believer in vanity numbers but I have some issues with using a vanity number that you don’t own. Here is my reply to his email:
Thanks for the note. I agree that vanity numbers are [...]

I recently was speaking with a law firm that is considering advertising on TV for the first time in their local market. They were asking for some advice. Here is a paraphrase of some of my remarks:
As you know, I am a huge fan of TV marketing as a way to grow a practice. I [...]

I just got asked this question: How much of my TV marketing budget should I spend on creative?
When I say “creative” I mean the costs for producing the commmercials you will air.
Here’s the short answer: In many industries, TV advertisers will [...]