I’m not sure anyone is more skeptical than me about internet marketing firms who convince law firms to pay good money on the elusive promise of higher organic rankings on search engines like Google.
(Note – If you have no clue what I just said, my apologies. This discussion fits under the extremely arcane subject of [...]

The other day I was talking with a good friend whose primary practice is workerʼs comp, although he also does a fair bit of auto accident and other personal injury work.
He told me he ran into one of his former clients on the street. They exchanged pleasantries and then the former client dropped this bomb: [...]

Let me warn you upfront that there is nothing cool or dynamic about what I am about to say.
But hereʼs what I can promise. I will tell about some tools that will:

Save you a lot of time,
Turn rejects into future clients, and
Increase the value of your cases.

1) Save you a lot of time
Here’s the scenario. [...]

I’ve spent the last five years talking to and studying all the PI lawyers who have become the #1 firms in their towns. I’ve learned what they do and how they’ve grown. And I’m about the share the #1 piece of wisdom that I have learned from these #1 lawyers – Here it is: It’s all

Remember Narcissus. He’s the guy who was so enamored with looking at his reflection in a stream that he perished looking at himself.
Athena was the Greek goddess of warfare and strategy, considered the wisest of the gods..
When it comes to TV advertising, most attorneys are more Narcissus than Athena.
These lawyers who end up advertising on [...]

I just talked to one of my internet gurus – Jason. Here was his response to my questions about our internet vendors’ current obsession with SEO (search engine optimization).
If you hire one of your best vendors to do SEO, how much would he charge you? (I replied: about $8,000 per month.)
Alright, you spend $8,000 [...]