This is a reprint from an article I wrote for the American Trial Lawyer Magazine. Enjoy!
Quick. What is the sound most plaintiff’s attorneys make when discussing medical malpractice tort reform?
Blah, blah, blah. Boo, hoo, hoo. Blah, blah, blah. Waaahhh, waaahhh, waaahhh.
Is anyone tired of this pity party? I know I am.
But, guess what I [...]

I’m not sure anyone is more skeptical than me about internet marketing firms who convince law firms to pay good money on the elusive promise of higher organic rankings on search engines like Google.
(Note – If you have no clue what I just said, my apologies. This discussion fits under the extremely arcane subject of [...]

Group Advertiser Dominates in the City of Angels
Here’s a question. Name me another city besides Los Angeles where the dominant TV legal advertiser is a group advertising effort…. in Spanish.
That’s right. Los Defensores, the brainchild of Walker Advertising founder Maryann Walker, has been the dominant #1 TV spender in the LA basin for several years. [...]

The other day I was talking with a good friend whose primary practice is workerʼs comp, although he also does a fair bit of auto accident and other personal injury work.
He told me he ran into one of his former clients on the street. They exchanged pleasantries and then the former client dropped this bomb: [...]

Let me warn you upfront that there is nothing cool or dynamic about what I am about to say.
But hereʼs what I can promise. I will tell about some tools that will:

Save you a lot of time,
Turn rejects into future clients, and
Increase the value of your cases.

1) Save you a lot of time
Here’s the scenario. [...]

Someone asked me for a list of firms whose growth is worthy of study. I’m sure I’ve missed a few but here is what I came up with on a first pass. Let me know who you think should be added.
I included some comments. Although some of the comments may be unfavorable, make no mistake [...]

Here’s a quick word of warning.
I’m a big fan of video on websites. There are all sorts of reasons to populate your website with video. But, as I am spending today reviewing attorney websites, I’m reminded how dreadful most attorney website videos are.
These videos are sure to send potential new clients scattering, screaming into the [...]

Here’s a question for you.
Of the top 100 TV markets in the country, how many experienced a reduction of attorney TV advertising in the last five years?
How about seven. Just seven TV markets out of the top 100 saw a reduction in attorney advertising in the last five years. While the law firms in 93 [...]

Binder & Binder Ups TV Spending 170%. Binder and Binder, the firm that specializes in Social Security Disability cases, has put an advertising blitz on the national airways in 2008 and the first two quarters of 2009. The firm has long played second fiddle to Jim Sokolove for network cable advertising (i.e. advertising that is aired across

I’ve spent the last five years talking to and studying all the PI lawyers who have become the #1 firms in their towns. I’ve learned what they do and how they’ve grown. And I’m about the share the #1 piece of wisdom that I have learned from these #1 lawyers – Here it is: It’s all