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    Pity Party or Hero’s Journey – Which Will You Choose?

    This is a reprint from an article I wrote for the American Trial Lawyer Magazine. Enjoy!
    Quick. What is the sound most plaintiff’s attorneys make when discussing medical malpractice tort reform?
    Blah, blah, blah. Boo, hoo, hoo. Blah, blah, blah. Waaahhh, waaahhh, waaahhh.
    Is anyone tired of this pity party? I know I am.
    But, guess what I [...]

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Most Recent Posts

Here are the most recent posts from Scott Trost. Please browse through to stay up to date on the most recent marketing news, tools, and commentary for lawyers.

  • Pity Party or Hero’s Journey – Which Will You Choose?
  • Short Cut to Better SEO for your Website
  • LA – THE POWER OF MANY
  • The Best Return on Your Marketing Dollar
  • Little Tools Make Your Life Easier
  • Top Dogs in 2009
  • Website Videos – Don’t Try This at Home!
    • About The Author: Scott Trost

      Scott TrostPrior to the practice of law, Trost worked in a school for special needs children and volunteered as a rape crisis counselor. He began his law practice in Michigan in 1982 representing victims of spouse abuse. He wrote the first legal manual in the country for spouse abuse counselors and organized one of the first task forces (composed of police, prosecutors, judges and social workers) to combat the incidence of domestic violence. In 1988, Trost earned a Master's Degree in Acting from the Goodman School of Drama. Trost worked in the entertainment industry for several years. He taught acting in LA at the internationally-recognized Playhouse West. He is co-author of the best-selling book "All You Need to Know" about the Movie & TV Business (published by Simon & Schuster). The last several years Trost has focused his attention on closing the gap between the Plaintiffs bar and the people who need its help. He is licensed to practice law in California, Arizona and Oklahoma. Trost lectures across the country on TV & Internet marketing for the Plaintiffs' Bar. He also consults with law firms about their marketing efforts.

    cj Marketing Tools

    Articles related to cj marketing tools including: LIP, Medview, Stuff4Lawyers, and more.
    For more information on becoming a cj client, contact Scott Trost at (210) 410-4465.

    Most Recent Article

      Short Cut to Better SEO for your Website

      I’m not sure anyone is more skeptical than me about internet marketing firms who convince law firms to pay good money on the elusive promise of higher organic rankings on search engines like Google.
      (Note – If you have no clue what I just said, my apologies. This discussion fits under the extremely arcane subject of [...]

      Read More

    featured articles

    LA – THE POWER OF MANY

    Group Advertiser Dominates in the City of Angels Here’s a question. Name me another city besides Los Angeles where the dominant ...

    Top Dogs in 2009

    Someone asked me for a list of firms whose growth is worthy of study. I'm sure I've missed a few ...

    Looking for a Brand? Call Sam

    NOTE - This is a reprint of an article I recently wrote for The American Trial Lawyer Magazine. I was catching ...

    Commentary

    Website Videos – Don’t Try This at Home!

    Here’s a quick word of warning.
    I’m a big fan of video on websites. There are all sorts of reasons to populate your website with video. But, as I am spending today reviewing attorney websites, I’m reminded how dreadful most attorney website videos are.
    These videos are sure to send potential new clients scattering, screaming into the [...]

    Marketing News

    Trouble in the Big Apple?

    Here’s a question for you.
    Of the top 100 TV markets in the country, how many experienced a reduction of attorney TV advertising in the last five years?
    How about seven. Just seven TV markets out of the top 100 saw a reduction in attorney advertising in the last five years. While the law firms in 93 [...]

    Marketing Tools

    Short Cut to Better SEO for your Website

    I’m not sure anyone is more skeptical than me about internet marketing firms who convince law firms to pay good money on the elusive promise of higher organic rankings on search engines like Google.
    (Note – If you have no clue what I just said, my apologies. This discussion fits under the extremely arcane subject of [...]